While the price point seems high, keep in mind that there are 90 servings in each container. I sometimes have a couple of scoops a day or mix the powder into my homemade chocolates, so a canister doesn't go 90 days, but it totally could go a full 90 days. With the number of superfoods and exquisite superfood nutrition in here, you're getting serious nutrition every day. I mix it into tea (not coffee) and like that it is not a sweetener -- just natural flavor.